Fashion, a word which comes into our minds before we pick up anything from the hangers of a showroom. Be it a dress, an accessory, building material for your house, a car anything. Moreover these growing trends have no end. Fashion keeps on changing, keeping viewers taste in mind. Wearing attractive clothes, jewellery does not term to be Fashion. Nowadays fashion has been coined in different ways. Making yourself look best in your old, torn attires has become fashion. It seems more trendy and exotic. And there is no dearth of ways how to make fashion reach to the common people. Previously, the fashion which was only on ramps has reached newspapers and magazines as well. And these seem to work in the favor of the fashion mania.
We have fashion magazines both internationally and nationally. Now, talking about Indian fashion magazines we have quite a number of them. In each of its edition you can see fabulous designs designed by designers. Change is definitely in air! Everyone wants to look different and even own things which are different. When it comes to tradition it often goes for a toss. Every season brings about change in fashion. And to promote fashion in an exuberant way magazines play a great role. A fashion magazine gives information on fashion show reports, on model agencies as well as various fashion job opportunities. You can always pick up a good fashion tip from the articles in a fashion magazine. A fashion magazine is also talent- scouting around as it contains photo features with fresh male/female fashion model aspirants. Women/men interested in fashion modeling can take a fashion tip or two from the fashion magazine features. Women’s every garment has its special attraction, but the way it is picturised has splendoured the beauty. The column that caught my eye was the make over special. Truly speaking how a plane Jane turns into a stylish diva made me awestruck. These magazines reach out the home makers who generally are not frequently exposed to the changing norms. The best things about these magazines are they capture every detail and present it beautifully before the readers. I think this art has made them even more successful venture. Previously if magazines were not about film stars it wasn’t that successful, but today film stars have become a two or three page subject and fashion filling up those spaces left by them.
Through magazines we judge which is running in fashion and which is outdated. It affects mainly youngsters who are in the constant go of aping the changing trends captured in magazines. Fashion varies from people to people. It is prepared, considering people. And even for the advertisement of the products in magazines common man is preferred than celebrities. Fashion embellishes the beauty of women. Everybody does not have that perfect figure and elegant personality that should be flaunted. Infact nobody is perfect in this world. If someone is dark, then the other is plumpy or short heighted. It is the fashion designers that help you show off your best body features and disguise your body flaws through intelligent smart dressing. They shape up your body in the most modest manner and make you look stunning and sensuous.
Another column which got me glued was what to wear if you are fat. It made me realize that a common man can’t have a figure to die for and these magazines are dealing with the minutest problem. For every section there is a special column. For bridal get ups, stylish hair, makeup, accessories, clothes, bag, shoes, furniture, interiors etc. When it comes to fashion, it’s not just about smart clothing but it’s about grooming your personality as a whole. For example if you are wearing the best of ensemble but with a wrong combination of shoes or handbag, it will spoil the whole charm of your elegant dress. Thus, there is a need to maintain balance and harmony. Everything should go well with the other. It is the idea you get through magazines that work on you as a whole and enhance your attractiveness from head to toe.
In Magazines each and every aspect is touched with a beautiful essence. Now I have no doubts why these magazines have suddenly become so successful and this study gave me an insight of what fashion actually means to a common man and its impact on his/her life and personality.
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